Boicott Oregon Costal Jam – Endless Summer Weekend


Ryan Davis hooked up this flyer for the second round of the Oregon Coastal Jam. Contact Ryan for full details. Guaranteed good time right there.

Kyle Hirschkorn Gallery

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Kyle Hirschkorn has been shooting photos and video in Vancouver under the “Life’s Hard” moniker over the past couple of years. Kyle has a knack for capturing awesome stuff, whether his subjects know it or not. Kyle was cool enough to share some insight on a few of his recent photos, including the above shot of trail boss Luke Fulghan.
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‘Places In Canada You Won’t Believe Actually Exist’


This has been popping up on Facebook all day and for good reason. Click here to see some of Canada’s wonders which you may not have known existed and then start planning your next road trip!

Couple Beauties – Jason Enns

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“This hip over looking downtown Vancouver is on a school roof in an affluent neighborhood just north west of the city. We hit it real early morning to try and stay undetected but our cover was blown by an angry elderly lady who had spotted us setting up. She was yelling and already on her phone. We got the shot,broke down, climbed off the roof and pack up asap. We weren’t 2 blocks away before we passed a police cruiser, lights blazing, head towards the school. We thought we were busted by he blew past us without even a look. Pic by Brian Castillo circa 2003.”
- Jason Enns

PLUS! cover

Jason just got the cover of BMX Plus with this rad shot. If you look closely you can see a familiar Northern Embassy sticker on the head tube, so sick! Thanks Jason.


Watch the REPSET crew shred the Brandon, MB plaza in this day edit.

Joel Bondu 2014

This one is for all the park dawgs out there. Joel Bondu has come a long way from his fullface UAB stye days but he’s been shredding since day one. Hit play (and maybe mute on the music?) and watch Joel unleash a ton of tech stuff at Le Taz in Montreal.

Dillon Lloyd – Welcome to WTP Pro

Dillon Lloyd, not even sure what to say here but you already know this is amazing. Dill filmed nearly all of this edit in his hometown of Montreal with Vlad. Coming off a rough summer (nagging wrist unjury) last year, Dillon is back stronger than ever. Congrats Dill!

New ‘Old Style’ Embassy Hats Available Now!

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We just dropped some new hats in our online store that pay tribute to our favourite brew; Old Style Pilsner. A favourite of Terry and Deaner, Old Style Pilsner was originally brewed in 1926 in Lethbridge, AB, then quickly spread to the rest of Western Canada. Today you can find it in various provinces across the country.

Our new 5 panel hat is available in olive green or black, and features 100% cotton construction with an adjustable nylon strap on the rear with a clip. Embroidered in Toronto. Each colour is limited to only 25 piece. Check out some more photos of them below, then head over to the store to buy one before they are gone.

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Canadian BMX Day – Richmond Green

Canadian BMX Day 2014 – More BMX Videos

Justin Browne filmed this sick edit for Vital BMX of the first Canadian BMX day at Richmond green in Richmond Hill, ON. Hosted by Mike Gray and 3Ride, it was a rad day!

San JoSelf Filmed – Ian Fleming

This is sick, Ian Fleming (of Business BMX) was in the San Jose area of Cali for a week for family business and brought along his bike to cruise around. He decided to film this chill 5 clips style, self-filmed video.

We are an EMBASSY of Canadian creatives focussed on producing exclusive content from all corners of our amazing country.