The Summer of Fun Contest!

Since creating Northern Embassy we’ve wanted to hold a big Canadian contest to unite the country from coast to coast and this summer we’re making it happen. There’s way too many web edits out everyday and so many of them seem a dime a dozen. We wanted to put on something where people can create a short video that is representative of how much fun they are having with their friends, which is the biggest reason we all ride bikes. Some of the best memories you will have come from riding bikes with your friends, taking road trips, riding new spots, the adventure of searching, and so much in between. It can be more than just barspining as many stairs possible.

The idea is simple; we want riders across Canada to have a great Canada Day long weekend riding with their friends, and film it. One of the best things about BMX is the time we spend with our friends, on and off the bikes. We want that weekend to be translated in to an edit, which will be judged on creativity, variety, production, and overall quality. We want to encourage good times over just straight bangers, monotonous riding and circus tricks. Filming can begin as of 5pm friday June 29th, and ends at midnight Monday July 2nd, the entire Canada Day long weekend. If anyone films outside of these times their entry will be disqualified and the BMX gods will strike them down.

To make the contest even more interesting we hit up six Canadian legends/true ambassadors of fun to judge: Dom Mach, Chris Silva, Dave Hawthorne, Corey Dewey, Sam Lowe and Jason Enns! Top groups will win prize packs and trust us, we have some great prizes!! A bunch of rad companies have really stepped up and are hooking it up!! (MacNeil, Colony, Eclat, KINK, Sour Fever, Etnies, Animal, Division, Quintin, Almond, 3Ride, Bmx Gallery and S-One,.

We want you and your friends to participate! All teams must pre-register with us by June 28th. by sending us your list of riders (maximum registered team limit of 7, but more people can be featured in your video) and your location to

We have a bunch of prizes to go around and want to unite Canadian riders across the country so others can see people riding from coast to coast. Here is a short list of pre-confirmed cities/groups who are participating:

Vancouver Island (Kerr Bisland)
Calgary (Austin Odegnal)
Ottawa (Chris Chitaroni)
BMXFU/ Niagara Falls (Brad Hill)
Montreal (Mikael Cardin & Jocelyn Aube)
Edmonton (Mike Boag)
Halifax (Business Crew)

Videos must be completed and uploaded by Sunday July 15th at midnight. We will be making a specific intro for the contest and providing all filmers/editors with the intro closer to the date. If you have any questions, comments, concerns, or want to register, please contact us at

5 thoughts on “The Summer of Fun Contest!”

  1. The fact that you’ve located Dom Mach to be a judge single handedly makes this the greatest contest of all time. Well done gentlemen.

  2. I’m really pumped on this. However, i’ll guarantell that Saskatchewan/B4L won’t get accepted haha! B4L is visiting Calgary that whole weekend though so this will be golden

  3. Thanks Lucas, stoked that the woodyard crew are gonna get in on it!!

    B4L/Saskatchewan in Calgary for the long weekend would be awesome dude!! Join in!

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